Weird Sister Records is an independent record label brand new to the scene with a different twist on what it means to sign an artist. The label/collective was born in Brooklyn, New York by founders Deanna DiLandro and Madison Hetterly in 2021. Sick and tired of the "white dude music business machine", Weird Sister is a healthier label model to serve as a safer space for women, trans, and non binary people in creative industries. Weird Sister Records is committed to being an anti-racist organization that encourages equity, diversity, and anti-racist actions in the music industry to help amplify the voices of BIPOC and LGBTQ+ artists and creators.
Weird Sister Records officially launched June 1st with the signing of its first artist, Sug Daniels. Daniels is a singer, songwriter, and producer part of the LGBTQ+ community, who is using the tools around her to capture the emotions of an era, with her work being as colorful, vulnerable, and charismatic as her personality. Using mixtures of folk and R&B, she creates tender music with hopes of creating a positive change in the world.
Sug Daniels is no stranger to the music scene however, with previous successful projects, Hoochi Coochi and FlowCity. Now, Sug Daniels has decided to branch out and work on her personal solo project that reflects her own personal view points and stories. The debut single, Heavy, is a song that embodies the horrible awkwardness of having romantic desires for a friend but not being sure if the feeling is mutual. Heavy combines elements of soul and bright ukulele, perfectly molding folk and R&B influences and sounds.
Weird Sister Records is blossoming into the newest stage of what it means to be a record label and bursts to the scene with their artist Sug Daniels. you can connect with both below.
Weird Sister Records: